THE TEACHER-MANAGEMENT - AN ANALYSIS BETWEEN ADMINISTRATION AND MANAGEMENT IN UNIVERSITY EDUCATION

Abstract

The present work has as a general objective to discuss the role of the teacher-manager in universtity education. The new competitive challenges and the implementation of strategies to beat the competition, today more fierce, reformulate the current business models and make their managers, fundamental pieces to reach the objectives. Then comes the figure of the teacher-manager, who will be required to have management skills to achieve satisfactory organizational performance, efficiently and effectively. This research is based on bibliographic analyzes and theoretical references that present the concepts of administration and management, and their applications. The methodology has an exploratory approach, having as a base investigation the theoretical references on the subject, as well as the practical application of such concepts in higher education through the roles played by the teacher-manager. Higher education institutions, concerned with offering attractive courses, from a professional and strategic point of view, should promote continuous management training actions for these professors, who often accumulate different functions in the field. It is up to the teacher-manager to keep up to date and willing to face the clashes caused, either by the competition between institutions, or by the demands of professional training in their courses. The role will require preparation and dedication.